Mercedes-Benz Fashion Week Delivers Inspiration for Cintas’ Spring Apparel Lines
Cintas’ Executive Design Team Returns from Fashion Week in New York with Fresh Ideas for New Designs
CHICAGO, IL — September 21, 2007 — Just beyond the flashing cameras at Mercedes-Benz Fashion Week, the Cintas’ executive design team looked to the runway to identify the newest fashion trends for next year’s apparel lines. The eight day event, which is held from September 5-12 at Bryant Park, showcases the spring and summer collections from the fashion industry’s top designers such as Michael Kors, Donna Karan and Ralph Lauren. Joined by a select group of fashion savvy company clients, leading representatives from the Design, Merchandising and Marketing departments at Cintas joined an audience packed with luxury retail buyers, editors, merchandisers, models and other fashion industry emissaries for the event.
Ranked number six in Apparel magazine’s "Apparel Top 50" list, Cintas establishes themselves apart from the competition by delivering fashionable alternatives to their clients that mirror current retail trends. By carefully considering the workplace environment and function of each employee, Cintas’ skilled designers transcend designs showcased on the runway to create garments that enhance their clients’ brands while making associates feel their best.
"Attending New York’s Fashion Week gave us the opportunity to see that Cintas’ designs are edgy and truly fashion forward," said Jorge Trevino, Director of Hotel Openings and Transitions for Kimpton Hotels and Restaurants. "As the first and leading collection of boutique hotels throughout the United States and Canada, we want to know that the designs developed for our associates have a distinctive chic fashion forward style. Our experience is different, so we want our associates’ appearance to reflect that."
After reviewing the latest fashion trends at Fashion Week, Cintas’ award-winning design team will use the styles, colors and textures showcased for inspiration in designing their upcoming collection.
"Mercedes-Benz Fashion Week is the jumping off point for the industry in terms of setting trends and establishing the benchmark styles for the season," added IMG Fashion Senior Vice President Fern Mallis. "Cintas, by looking for design direction from where everyone else in the industry is looking, will ensure that their clients receive current, sophisticated designs that match the industry retail trends."
The new line will add to the already extensive line of apparel fashions featured in The Big Book presented by Cintas. With a variety of options in suiting and accessories that complement any brand, garments recently added to the line offer cutting edge fabric technology that help keep garments more comfortable.
To request a copy of The Big Book or review the newest additions to the Cintas line, visit www.cintasfashion.com
Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized services to businesses of all types throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses. Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS, and is a Nasdaq-100 company and component of the Standard & Poor's 500 Index. The company has achieved 38 consecutive years of growth in sales and earnings, to date. For more information about Cintas and their services, please call Pam Lowe, Vice President Corporate Communications, Cintas Corporation (513) 459-1200 or e-mail firstname.lastname@example.org.
Mulberry Marketing Communications