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Cintas Unveils New Corporate Tagline: "The Service Professionals"


CINCINNATI, OH, August 26, 2004 -- Following the announcement of its 35 th consecutive year of growth in sales and earnings - an honor surpassed by only one other public company, Wal-Mart - Cintas Corporation (Nasdaq: CTAS) unveiled its new corporate tagline, “Cintas, The Service Professionals” to better communicate its overall value proposition.

By leveraging Cintas’ business model and core competencies, the company’s non-uniform customer base has grown to more than 50% of its total customer base. These companies purchase restroom supply services, entrance mats and dust control services, first aid and safety products, fire protection services, document management and paper shredding, promotional products, cleanroom apparel and supplies, and much more from Cintas.

“Today, we are much more than The Uniform People,” stated Scott Farmer, Cintas President and CEO. The company’s vision is to provide a product or service to every business in North America. “Cintas’ new tagline more accurately reflects our company’s growth potential through a highly diversified service offering,” Farmer stated. “Cintas, The Service Professionals proudly communicates our culture, professionalism, and commitment to realizing our vision.”

Cintas’ business divisions will continue to use the same taglines they have always used in their local markets, so the company’s 5,000 employee-partners who deliver uniforms everyday will continue to identify themselves as “Cintas, The Uniform People.” However the corporate tagline is now officially “Cintas, The Service Professionals.” The new tagline will be featured on all future corporate communications, including annual reports and financial information, as well as on marketing collateral that describes all of the company’s corporate capabilities.



About Cintas
Headquartered in Cincinnati , Cintas Corporation provides highly specialized services to businesses of all types throughout North America . Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products and first aid and safety products for over 500,000 businesses. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a Nasdaq-100 company and component of the Standard & Poor's 500 Index. The Company has achieved 35 consecutive years of growth in sales and earnings, to date.


 



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