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SALES ETHICS TRAINING COURSE

Course Description


An organization’s reputation is one of its most important assets, and it’s in every organization’s interest to protect and strengthen its reputation in all of its business practices. In the sales arena, organizations can do so by treating customers fairly and with respect. For example, customers want to know that organizations they deal with provide them with accurate and complete information about products and services, and that they will receive the product or service best suited to their needs.

Employees under pressure to achieve performance goals, earn greater commissions or outperform competitors or colleagues may be tempted to deviate from ethical sales practices to gain an advantage. But unethical practices can lead to reputational damage, disgruntled customers and declining sales revenue. It's therefore important for organizations to provide training not just on the practices to follow, but those to avoid as well. Following ethical sales practices is good for business — and it’s the right thing to do.

This 25-minute training course is intended to help train sales employees on the fundamental ethical practices they should adhere to — and unethical practices they should avoid — in their sales interactions. It includes video vignettes, pop quizzes, news clippings and a final quiz highlighting real-world compliance issues that sales employees should learn to spot and respond to appropriately. The topics covered in the course include:

  • Overview of sales ethics
  • Sales tactics
  • Truthful representations
  • Deceptive or unfair claims
  • Qualifying statements
  • Clarity
  • Comparative claims
  • Improper influence
  • The competition
  • Ethical awareness
  • In conclusion



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