Dirty Dishware, Restrooms and Odor Are Top Three Reasons Why U.S. Adults Would Never Return to a Restaurant
Cleanliness issues from front to back of the house prevent patrons from returning
CINCINNATI, Nov. 23, 2010 — A recent Cintas Corporation (NASDAQ: CTAS) survey conducted by telephone by Harris Interactive® among more than 1,000 U.S. adults ages 18 and older revealed that dirty dishes, unpleasant odor and dirty restrooms are the top reasons consumers would never return to a restaurant. In fact, all three perceptions of cleanliness rated higher that poor service when choosing whether to return to a restaurant.
"Consumers have many dining options and it’s critical for restaurant owners to provide a pleasant atmosphere to attract and retain patrons," said Brian Garry, Senior Director, Cintas Foodservice. "This research confirms that maintaining a clean environment is mandatory to provide a satisfying dining experience."
When asked the top reasons patrons would never eat at a restaurant again, they reported as follows:
- Unclean Dishware 86%
- Unpleasant Odors 85%
- Dirty Restrooms 75%
- Unclean Tables 74%
- Poor Service 74%
- Dirty Floors 68%
- Staff Appearance 65%
In addition, the survey discovered that 86% of U.S. adults equate the cleanliness of a restaurant’s restroom with the cleanliness of its kitchen. Even the most pristine kitchens can be negatively perceived if a restaurant does not have a proper restroom maintenance program in place.
"Regardless of the quality of food and customer service, a dirty restaurant turns patrons off from returning," added Dave Mesko, Senior Director of Marketing, Cintas. "Partnering with Cintas enables restaurant owners to improve cleanliness and increase repeat business by providing customers with an enjoyable dining atmosphere."
Cintas offers a wide range of solutions that enable restaurants to build their image, increase profitability and productivity. These solutions improve the comfort and well-being of customers and employees. Whether you need restocking services, floor mat services, cleaning chemicals, mops or regular deep cleaning, Cintas can customize a program to meet your needs.
This survey was conducted by phone within the United States by Harris Interactive on behalf of Cintas from October 28-31, 2010 among 1,008 adults ages 18 and older. Results were weighted to reflect the U.S. adult population. For complete survey methodology, including weighting variables, please contact Kim Syrios at firstname.lastname@example.org.
For more information about Cintas Facility Services, visit www.cintas.com/facilityservices.
Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized services to businesses of all types. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 800,000 businesses. Cintas is a publicly held company traded over the Nasdaq National Market under the symbol CTAS, and is a Nasdaq-100 company and component of the Standard & Poor's 500 Index.