Marketing your business may take up too much of your time. By spending 15 minutes a day on your initiative, you can be more effective. Here are four tips.
If you’re a small or midsized business owner, you probably allocate a lot of time and resources to marketing your business. In fact, a recent Constant Contact survey of more than 1,300 U.S. business and nonprofit owners found that small and midsized businesses use multiple marketing tools and platforms for their marketing activities, often with little success. According to Social Media Today, 43 percent of small business owners spend six hours per week on social media marketing alone. For many business owners and entrepreneurs, this just isn’t possible.
Luckily, the Constant Contact study also revealed that business owners may be able to allocate less time to marketing tasks by becoming more efficient with marketing platforms and cutting back on the number of platforms they use, especially for digital marketing activities such as social media. By dedicating 15 minutes a day to marketing, the process will become less time consuming, and you’ll be able to focus on growing your business. Here are four tips to keep in mind.
1. Decide What You Want to Accomplish
Before you embark on a marketing strategy, decide what you want to accomplish. This will help you focus not only on the right marketing channels but also the right marketing messages. Make a list of your goals, which may include growing your audience or spreading the word about promotions. This will help you develop a clear objective, so you can stay focused when working on your marketing initiative.
2. Focus on Audience-Rich Marketing Channels
When time is your most valuable commodity, executing your marketing strategies on channels where you’re most likely to connect with your target markets is vital. For instance, if you’re marketing through social media, you may want to focus your energy on marketing your business through one social media platform that your audience uses, rather than several. Overextending yourself on multiple platforms can cause you to spend less time on the primary platform where your audience lives, decreasing the effectiveness of the campaign.
3. Find the Right Shortcuts
Shortcuts exist for nearly every task you need to accomplish when marketing your business. Here are a few tips to help you become more efficient:
- Use an email marketing platform to reach out to customers, employees and other contacts on a regular basis or any time you need to convey special information to your followers. This will ensure that you can personalize messages and segment them by target market, ensuring that your audience members receive the offers and calls to action that are most compelling to them.
- Use a marketing automation platform to move subscribers and followers through the buying journey. These platforms automatically deliver to your followers new content based on buying signals, such as visits to your website and other online engagements. Because the messages are automated, it requires no time-consuming work from you.
- Add contacts to your text-message and email-marketing database on a regular basis. This makes it possible for you to engage large numbers of audience members in between visits to your business, ensuring continued brand awareness and the ability to introduce new products and services quickly and efficiently.
- Leverage a tool to schedule your social media updates in advance and for a low cost. This will help you stay timely and organized, especially if you’re running multiple social media accounts. This tool allows you to monitor social feeds for mentions of your brand, and from the same dashboard, you can monitor when followers share your content, increasing your chances of engagement.
4. Measure and Monitor Frequently
Waiting until the end of a month or quarter to measure progress and results may turn reporting into a time-consuming task. The more time that passes between an event and its analysis, the more likely that key details will be forgotten or the results will become difficult to reconstruct. Determine which markers are most important relative to what you want to accomplish. This will help cut back on time spent chasing down statistics that aren’t meaningful and measure your marketing results on a regular basis to keep it manageable.
There are many marketing techniques to choose from when promoting a business. Whether you’re the sole individual responsible for marketing or the responsibilities are shared among a team, discovering and deploying these tips and shortcuts will help you accomplish more in a limited amount of time.